Real Estate Search

The Challenge

Process

Research

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Real Estate Search

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Key Takeaway

Whether you're building your product, this approach matters.